Chen & Associates
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Keywords Top 3
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Consultation Requests
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Website Launch
San Francisco PI firm had been running Google Ads at $18k/month with poor ROI. We shifted their budget to SEO and AI search optimization, cutting ad spend by 60%.
Performance Trajectory
Keywords Top 3
Month 6
47
Baseline: 100
Peak: 312
The AI Stack
The Tools Behind the Results
Every engagement is powered by a stack of best-in-class AI platforms — orchestrated to compound output.
Screaming Frog AI Audit
Claude AI
Surfer SEO AI
SearchAtlas GEO
Ahrefs AI
Schema Pro
How We Got There
A Repeatable, AI-Powered Playbook
Four phases — every step measured, every output AI-generated, every result attributable.
Week 1-2
Audit
AI-powered technical & content audit identifying ranking gaps and opportunities.
Week 3-4
Strategy
Keyword clusters, content map, and GEO architecture tailored to the firm.
Month 2-3
Execution
AI-generated content, schema rollout, and citation building at scale.
Month 4-6
Optimize
Continuous AI monitoring, A/B testing, and refinement against live data.
Practice Area
Personal Injury
Location
San Francisco, CA
Key Result
Top 3 rankings for 47 target keywords
AI Stack
6 tools
How We Helped
Chen & Associates were bleeding $18k/month on Google Ads with a $2,400 cost-per-acquisition. ByteZero conducted a full technical audit using Screaming Frog's AI-assisted crawl analysis, uncovering 340 critical indexing failures. We deployed Claude AI to write a 35-page topical authority hub covering every SF personal injury scenario — car accidents, Muni injuries, slip-and-falls, rideshare collisions — with medically and legally accurate detail no generic writer could produce. Surfer SEO's AI graded every page against top-ranking competitors and guided our optimization. Our GEO stack using SearchAtlas positioned Chen as the cited answer in Perplexity and ChatGPT for San Francisco PI queries, delivering clients who already trusted the firm before they called.
The Challenge
After five years of heavy Google Ads spend, Chen & Associates had a cost-per-acquisition of $2,400 per signed case — unsustainable for a 4-attorney firm.
Our AI-Powered Strategy
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Comprehensive technical SEO audit — fixed 340 crawl errors, duplicate content issues, and Core Web Vitals failures
- 2
Built a topical authority hub around "San Francisco personal injury" with 35 interconnected pages covering every accident type
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Acquired 22 high-authority legal directory backlinks and 8 local news mentions through strategic PR
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Conversion rate optimization on all landing pages, reducing bounce rate from 74% to 38%
- 5
Implemented schema markup for LegalService, FAQPage, and Attorney entities across all pages
- 6
GEO visibility strategy targeting AI answer boxes for "personal injury lawyer San Francisco" queries
See What's Possible
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The Results
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Keywords Top 3
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Consultation Requests
0
Website Launch
"Within 8 months we cut our ad spend from $18,000 to $7,000 per month while signing more cases. The ROI is unlike anything we've seen."
David Chen
Founder, Chen & Associates
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