Cookie Policy
Last updated: July 31, 2026
This page lists every cookie and similar technology used on californialawfirmseo.com, what each one is for, and how to switch off the ones that aren't essential.
What cookies are
Cookies are small text files a website stores in your browser. Some are needed for the site to work at all. Others help us understand how the site is used, or let us show our ads to people who have visited before. We also use browser storage (localStorage and sessionStorage), which works similarly and is listed below.
Your choices
You can change your mind at any time. Opening your privacy choices lets you turn analytics and advertising cookies off; the essential ones stay because the site cannot function without them.
We also honor the Global Privacy Control signal. If your browser or an extension sends GPC, we treat it as an opt-out automatically: advertising and analytics cookies are not set, any we previously set are deleted, and we tell Google not to use your data for ads personalisation. You do not need to do anything else.
You can also block or delete cookies in your browser settings. Doing so may affect how parts of this site behave.
Strictly necessary
These are always active. They do not track you across other websites.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| bz_consent | californialawfirmseo.com (first party) | Remembers your cookie choice so we don't ask again on every page. | 12 months |
Analytics and advertising
These are only used if you accept them (or, in the case of a first visit, until you decline). They tell us which pages and campaigns actually produce enquiries, and they let Google show our ads to people who have already visited the site.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| bz_vid | californialawfirmseo.com (first party) | A random visitor ID with no personal information in it. Lets us recognise a returning browser so we can tell how many visits it took before someone contacted us. | 13 months |
| bz_ses | californialawfirmseo.com (first party) | A random session ID that groups the pages viewed in one sitting. | 30 minutes of inactivity |
| bz_vmeta | californialawfirmseo.com (first party) | The date of your first visit and a count of visits. | 13 months |
| _ga, _ga_* | Google Analytics | Distinguishes visitors and measures how pages are used. | Up to 2 years |
| _gcl_au | Google Ads | Measures which ad click led to an enquiry, and allows Google to show you our ads on other sites (remarketing). | 90 days |
Google's own cookies are governed by Google's policies. See Google's cookie information and Google's privacy policy. You can opt out of Google Analytics entirely with Google's browser add-on, and manage ad personalisation at My Ad Center.
Browser storage
These are not cookies, but they store small amounts of information in your browser in a similar way. Clearing your browsing data removes them.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| clfs_attr_first / clfs_attr_last | californialawfirmseo.com (first party) | Remembers the campaign, search or referring site you arrived from, so an enquiry can be credited to the right source. | Until browser storage is cleared |
| clfs_ai_scans | californialawfirmseo.com (first party) | Counts your free AI Visibility Audit scans (limit of two per browser). | 24 hours |
| clfs_bar_dismissed_v1 / clfs_slidein_snooze_until | californialawfirmseo.com (first party) | Remembers that you closed the announcement bar or the audit prompt, so they stay closed. | Until cleared / 7 days |
What we do not do
- We do not sell your personal information for money.
- We do not put personal details — your name, email or phone number — inside these cookies.
- We do not use cookies to collect information about you on unrelated websites.
Questions
Email contact@bytezeroinc.com or call +1 (469) 904-9906. See also our Privacy Policy.