California law firms that agreed to be named. Every figure carries its source system and date window, and where there is no data yet, we say so.
Employer Defense
Employer DefenseDefend My Biz
Signed clients up 82% while cost per signed client fell 34%
ByteZero has run Google Ads for this California employer-defense practice continuously since 2021. The firm tracks Letters of Engagement — signed, paying clients — not clicks, which makes this the clearest return-on-spend record in our portfolio.
Named client, published with permission. Every figure is drawn from a named source system over a stated date range — no estimates.
VerifiedCalifornia Employer Attorney
A dedicated conversion property built to receive paid traffic for California employer and labor-law defense queries — including Spanish-language search, which most competitors in this category ignore entirely.
7.3% paid-search conversion rate — roughly double typical legal PPC
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VerifiedLaw Office of Aaron P. McAllister
A Los Angeles criminal defense practice replacing a five-page WordPress brochure with a structured, searchable content library and a new brand identity. Engaged July 2026; launched August 2026.
Brand identity and a 32-page website rebuild — live August 2026
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