Torres Law Group
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A 3-attorney immigration firm in East LA was invisible online. We rebuilt their site and SEO strategy from scratch, targeting 200+ Spanish-language and English keywords.
Performance Trajectory
Traffic Growth
Month 6
+312%
Baseline: 100
Peak: 412
The AI Stack
The Tools Behind the Results
Every engagement is powered by a stack of best-in-class AI platforms — orchestrated to compound output.
GPT-4 (Bilingual Content)
Claude AI
SearchAtlas GEO
BrightLocal AI
Semrush AI
Google Business Profile AI
How We Got There
A Repeatable, AI-Powered Playbook
Four phases — every step measured, every output AI-generated, every result attributable.
Week 1-2
Audit
AI-powered technical & content audit identifying ranking gaps and opportunities.
Week 3-4
Strategy
Keyword clusters, content map, and GEO architecture tailored to the firm.
Month 2-3
Execution
AI-generated content, schema rollout, and citation building at scale.
Month 4-6
Optimize
Continuous AI monitoring, A/B testing, and refinement against live data.
Practice Area
Immigration Law
Location
Los Angeles, CA
Key Result
312% increase in organic traffic
AI Stack
6 tools
How We Helped
ByteZero rebuilt Torres Law Group's entire digital presence using a combination of AI content generation and multilingual SEO architecture. We used GPT-4 to produce native-quality Spanish legal content across 240 keyword clusters — not machine-translated text, but semantically accurate copy reviewed by bilingual attorneys. Claude AI powered our entity-building strategy, generating structured FAQ content that fed directly into Google's Knowledge Graph and AI search engines like ChatGPT and Perplexity. BrightLocal's AI tools automated citation consistency across 90+ directories while our SearchAtlas GEO stack ensured Torres appeared in voice and AI assistant answers for immigration queries throughout East LA.
The Challenge
Torres Law Group had been relying entirely on word-of-mouth referrals for 8 years. Their website was a 2014 template with no mobile optimization, no Spanish-language content, and zero presence in local search.
Our AI-Powered Strategy
- 1
Full bilingual website rebuild with dedicated Spanish-language URL structure (/es/) and hreflang tagging
- 2
Mapped 240 keyword clusters across family visas, DACA renewals, deportation defense, and citizenship applications
- 3
Created 18 location-specific landing pages targeting East LA, Boyle Heights, Huntington Park, and Compton
- 4
Google Business Profile optimization with weekly Spanish-language posts and Q&A management
- 5
AI search optimization — structured FAQs and entity markup so Torres appears in ChatGPT and Perplexity answers
- 6
Built a review generation system that increased Google reviews from 11 to 94 in 3 months
See What's Possible
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The Results
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Traffic Growth
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Leads / Month
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Time to Results
"We went from begging for referrals to turning away cases we couldn't handle. The Spanish SEO alone changed our entire business."
Maria Torres
Managing Partner, Torres Law Group
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