Law Office of Aaron P. McAllister

Worth stating plainly, because it is the honest version: three complete design directions were built and rejected before the accepted one. Round 1 was called mediocre. Round 2 was chosen in principle and still judged unfinished. Round 3 was rejected for having structure without behaviour. Round 4 became the site — a motion system then reshaped across roughly fifteen further rounds of client direction on palette, type and identity. Agencies that show only the final comp are hiding the part that determines whether they can take direction. This client rejected three directions and got the fourth built the way he wanted it.

A five-page brochure site cannot rank for the range of charges a criminal defense practice actually handles, and it gives an AI search engine nothing specific to cite. The rebuild had to scale to a real content library without becoming fifteen hand-built pages that nobody would ever update.

• 1

  Developed two full brand directions — "Trusted Authority" in royal blue and navy-gold, and "The Fighter" in crimson and charcoal — before settling on a crimson-and-champagne system built around the client's own chosen lion, set in a seal ring and carried across the site as atmosphere rather than decoration

• 2

  Rebuilt on the existing domain rather than starting fresh, preserving the domain history the practice already had

• 3

  Built three reusable templates — pillar, charge and article — so four practice pillar pages generate from one template and a fifth practice area becomes a data entry rather than a new build

• 4

  Added faceted search and an A–Z index across the library so the content stays navigable as it grows

• 5

  Kept every page CRPC 7.1–7.5 and SB 37 compliant, with all legal content marked draft pending the firm's own verification against current statute

• 6

  Put JSON-LD schema on every page — LegalService, FAQPage and Breadcrumb — as the foundation for both Google rich results and AI-engine citation