Park & Williams LLP
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A busy family law firm struggling to stand out in a crowded San Diego market. New AI-generated location pages and a technical SEO overhaul put them at the top.
Performance Trajectory
Keyword Ranking
Month 6
#1
Baseline: 100
Peak: 312
The AI Stack
The Tools Behind the Results
Every engagement is powered by a stack of best-in-class AI platforms — orchestrated to compound output.
GPT-4 (Location Pages)
Surfer SEO AI
Semrush AI
Core Web Vitals AI
Moz Pro
Schema Markup AI
How We Got There
A Repeatable, AI-Powered Playbook
Four phases — every step measured, every output AI-generated, every result attributable.
Week 1-2
Audit
AI-powered technical & content audit identifying ranking gaps and opportunities.
Week 3-4
Strategy
Keyword clusters, content map, and GEO architecture tailored to the firm.
Month 2-3
Execution
AI-generated content, schema rollout, and citation building at scale.
Month 4-6
Optimize
Continuous AI monitoring, A/B testing, and refinement against live data.
Practice Area
Family Law
Location
San Diego, CA
Key Result
#1 ranking for "San Diego divorce attorney"
AI Stack
6 tools
How We Helped
Park & Williams needed to displace entrenched competitors in one of California's most competitive family law markets. ByteZero started with a full Core Web Vitals AI analysis, identifying exactly why their 2019 site was losing rankings to newer competitors. GPT-4 generated 24 hyper-local divorce and custody pages, each tailored to specific San Diego neighborhoods with locally relevant legal details — court locations, judge tendencies, local housing market context for asset division cases. Surfer SEO AI optimized every page in real-time against the top 10 ranking competitors, and Semrush AI tracked daily ranking movement across the entire 180-keyword cluster. We also deployed Moz Pro's link analysis to identify and disavow toxic backlinks dragging down their domain authority.
The Challenge
San Diego has over 300 family law attorneys competing online. Park & Williams had strong word-of-mouth but their website was losing them business — slow load times, no mobile experience, and content that hadn't been updated since 2019.
Our AI-Powered Strategy
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Rebuilt the entire site on a performance-first architecture — 97 PageSpeed score, sub-1.2s LCP
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Created 24 neighborhood-specific divorce pages targeting Chula Vista, La Mesa, El Cajon, and 21 other San Diego submarkets
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Developed a comprehensive FAQ content strategy answering 180+ divorce and custody questions in California
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Built a competitive gap analysis targeting every keyword where top competitors were ranking but Park & Williams wasn't
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Citation cleanup across 85 local directories to consolidate NAP consistency for local pack rankings
- 6
Implemented child custody and divorce process schema to appear in Google Featured Snippets
See What's Possible
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The Results
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Keyword Ranking
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Monthly Revenue
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PageSpeed Score
"We hit #1 for "San Diego divorce attorney" in 5 months. I genuinely didn't believe it was possible that fast. The revenue increase speaks for itself."
Jennifer Park
Partner, Park & Williams LLP
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